Helvetica

encuentro de diseño y cine - Helvetica

English audio · Season / strand

Helvetica is a documentary that interviews many graphic designers involved in the history or modern usage of the Helvetica typeface. The initial interviews discuss the original creator Eduard Hoffmann, and his goals for creating a clean, legible type relating to the ideals of the Modernist movement. Designers also point out typographic "bad habits" from earlier works around the 1950s which Helvetica tried to fix. For example, illegible hand-made lettering and cramped cursive.

Director

Gary Hustwit

Why we call it English: English-language documentary